Eight Hotel Management Strategies to Increase Group Business, Bookings, and Efficiency
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In order to maintain guest satisfaction and increase group business, hoteliers and management teams are always coming up with new ideas. However, you must know how to provide the greatest experience and sell it in creative ways if you want to maintain your hotel management approach current and strategically smart.These eight hotel management suggestions will help you stay ahead of the competition.
Find out what technological instruments you have at your disposal and make use of them.
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You have a lot of burning torches to balance in your role as hotel manager. Fortunately, there is a wealth of software available to assist with every aspect of managing your home. Utilize a full-featured management suite, such as Hotelogix, to handle your front desk and cleaning on a daily basis. The presentation layer of the Social Tables tool can assist you in creating the interactive content required to attract group business and seal deals in order to increase your event leads. Whatever your goal is, there is a tool designed to help you achieve it.
Adhere to your event's lead.
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These days, generating leads and turning them into clients are key to making money in the hotel industry. By offering distinctive material that highlights your hotel's offerings, you may attract potential guests, but after you do, you'll want to monitor them. You may track visitors to your page and target them with promotions and other content across a range of digital marketing channels by utilizing retargeting technologies on your website.
To naturally spread the word, use social media.
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Your customers' social media posts of their hotel stays are excellent marketing tools. Therefore, provide them with a creative hashtag or Snapchat geofilter to utilize while they are visiting. It makes it simple for their friends to learn about the incredibly charming, adorable, wonderful, and reasonably priced hotel where their friend is staying and to make reservations there as well. Don't forget to prominently display that hashtag in the lobby, checkout materials, in-room resources, and other places.
Create a photo-worthy hotel.
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People enjoy nothing more than a fantastic photo from their recent vacation in a scenic area that they can post on social media. Make an effort to create an especially picturesque and seasonally appropriate hotel lobby so that visitors will be compelled to pause and take selfies. Keep in mind that if you let your customers know about a hashtag, they can utilize it to create your next piece of user-generated content.
Compile and share success stories.
After visiting your hotel or holding an event there, guests who have had an amazing time will frequently tell you about it. Speak with them directly, offer them incentives at your hotel in exchange, and ask if you may use a written interview or video to highlight their experience on your website.
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More than the resort itself, guests prefer to hear candid opinions from other visitors. Both for individual reservations and group activities, the testimonials you collect will be very helpful in establishing your trustworthiness and promoting the advantages of your hotel.
Collaborate with nearby companies.
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Vacations are viewed holistically by guests, so the more you can enhance their overall experience, the better it will represent your property. One excellent method to make that happen is to establish relationships with nearby businesses. You can obtain special incentives for visitors that benefit both you and the partner if you can establish positive working ties with them. For example, if you collaborate with a trendy new restaurant in town, you would profit from your clients' positive experience because you introduced them to it. Consider it service by association: "Being around cool people makes you cool too."
Stay abreast of evolving developments in hospitality.
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Make sure you are informed of the evolving trends in the hospitality business since you cannot succeed if you do not know where the industry is headed. To help you stay up to date on events, technology, and other elements that are likely to impact hotel RevPAR, we have even compiled a list of the top hotel blogs to follow. You may increase your top-line revenue and draw in more business by being the first to introduce new services and staying ahead of industry-wide obstacles.
Provide incentives for extended stays.
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Millennials are notorious for staying longer, even after traveling for work. Take advantage of this trend and make it simple for them to do so. A unique offer to prolong their stay at a discounted cost with no fees could be included in a follow-up email. Alternatively, you may think about putting a special deal on your website or providing a discount—even 5% off can be persuasive. Though the possibilities are unlimited, the result is always the same: you will make more money.You will provide the greatest hotel experience possible and market it in ways that attract large amounts of business if you follow these hotel management recommendations.
