How Do You Make Money With a Newsletter 9 Methods
Starting a newsletter when I first started this site was one of my best life decisions. I wouldn't have made six figures as an online solopreneur without it. Unbelievably, my newsletter accounts for the majority of my online revenue, either directly or indirectly.
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For instance, I pre-launched my Canva template course before releasing it to my newsletter subscribers after deciding to sell it. I then sold the course to a large number of new and existing subscribers over time. And that's only one way my internet business has been influenced by my newsletter.Whether it's coaching clients, classes, or memberships, my email readers are always the first to sign up and support me as I expand my little business. In actuality, I wouldn't have any readers if it weren't for my newsletter. I don't make any money if I don't have my newsletter. Without my newsletter, my business would not exist. However, I'm becoming more aware of how little other bloggers and online creators know about newsletters and how important they are to building and growing a business. They almost seem to consider newsletters an afterthought; rather than using their meager funds to subscribe to a premium newsletter platform, they would prefer to try to create a beautiful website. The reason for this is because many inexperienced bloggers and online creators make the error of believing that a newsletter will not yield any returns on their investment.
9 Ways to Make Money With a Newsletter
Both directly and indirectly, bloggers and content producers can make money from their newsletters.
Here are the nine ways to make money from your newsletter without further ado:
Sell premium online courses
For those who create content, this is ideal.
Assume that you try to teach something in a specific niche and draw subscribers by providing free blog posts and lead magnets. You are aware of the niche's interest among your readers. Therefore, it is simple to develop a paid educational product that is relevant to your customers, such as an online course, and offer it for sale at a premium price.
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I quickly developed an online course after realizing that my audience was interested in learning more about selling Canva templates. So far, it has brought in well over 160k.Indeed, my newsletters accounted for the majority of my revenues. I've sold this course to my subscribers using an evergreen sales funnel and sporadic discounts. Therefore, one of the most lucrative but indirect ways to monetize your newsletter is to sell a product to your readers if you have an email list.
Sell an affordable digital product
Because you may earn more money with a limited audience, I adore premium online courses. That being said, selling a less expensive product is not harmful or shameful. As your list begins to expand, you might discover that many people are eager to purchase a low-cost item. You can sell a wide range of digital goods, including workbooks, manuals, templates, and mini-courses.
Sell a service
Of course, selling services rather than goods is also an option. Just remember that, particularly for content creators, selling a service is not the same as selling a product. A digital or information product usually imparts knowledge. Conversely, you might offer a service to someone who would prefer to have someone else complete a task for them rather than learning how to do it themselves.
The content marketing strategies needed for these two are completely different.
Although a creative can accomplish both, concentrating on one is simpler and more profitable than the other.
Sell membership/subscription
I'm referring to creating a membership site somewhere and then offering it for sale to your newsletter readers, not paywalling the newsletter itself. The Side Blogger Membership Vault is exactly like that. In essence, I don't want to exclude my free subscribers from my main email, which has always been and will remain free for everyone. Building relationships with my free subscribers and eventually converting some of them into members or subscribers to the paid membership area which is very different is the foundation of my business strategy. However, what about the subscribers who don't want or can't afford to upgrade to a paying membership? They are always welcome to subscribe to my newsletter and read everything I freely post there.
Affiliate marketing
Affiliate links can be used in newsletters in the same way that they are in blog entries. The idea is much the same: provide valuable content and suggest goods that are pertinent to your writing and helpful to your readers. Avoid being a dishonest affiliate marketer. Make recommendations for items you genuinely like or trust.
Paid advertisements
I'm not really sure why, but I used to be dubious about paid advertisements in newsletters! Why did I believe it would be wrong to advertise in my newsletters when many of the people I personally follow and subscribe to offer paid advertisements? I never felt disgusted by it.
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I have no idea, as I mentioned. After all, you're essentially getting paid to support and promote other businesses if you can find the right individuals to advertise, and that's a wonderful thing!
Paid advertisements have helped me find many incredible creative and small businesses, and I'm happy that I can now do the same with my mailings.
There are two ways for newsletter owners to locate sponsored advertisements:
through ad network membership. My ESP, ConvertKit, has its own ad network, which makes it simple to sign up and begin making money from your newsletters right away. Beehiiv, another ESP, has its own network of advertisements. Additionally, there are third-party ad networks like Passionfroot and Paved that are not controlled by an ESP.
by making direct sales to companies and creators. There is some effort involved, but since I am in charge of the entire process,I'm cold pitching creators I truly want to promote in my newsletter, and many of them have already purchased ad spaces.
Your monthly earnings might range from a few dollars to several thousand dollars, depending on your subscriber count, the number of issues you send each week or month, your open rate, and the volume of clicks.
I have a Level-Up skill session in the Membership Vault dedicated to direct selling newsletter ads, where I go over the entire process from start to finish, including cold pitch templates, comprehensive tech stacks, pricing guides, and more.
Paid referrals
Did you know that sending your readers to other newsletters might earn you money? Yes, you can use that as a form of sponsored advertising. It's in ConvertKit. Beehiiv also has it! I have a course on ConvertKit usage in my Membership Vault if you're new to the platform and need assistance understanding how it operates.
Introducing a paywall to the newsletter itself
When I discussed selling memberships before, I made a passing reference to this. This is comparable, except you charge for the newsletter itself rather than offering a separate membership, and readers must pay to access your newsletters.You can add a paid subscription to ConvertKit using its eCommerce option. Beehiiv's paywall method is unique to it. Naturally, you are all already familiar with Substack. Be cautious, though, as this can be a lucrative monetization strategy. Paywalling your mailing at random without careful consideration is not something you should do. Although paywalling your newsletter can be lucrative, it will destroy engagement if you don't have a strategy. Additionally, I've witnessed creators struggle to expand their list after adding a fee too soon. In many situations, expanding a free list to thousands of subscribers may ultimately yield greater financial gains than paywalling a tiny list right away.
Tip jar
Alright, so tip jars are strange, and many people dislike them. But hey, do what you have to do since our capitalist society is broken! PayPal, Patreon, Ko-Fi, Buy Me a Coffee, and even Gumroad can be used to put up a tip jar! Here, the possibilities seem limitless. Put it up, include a link to it in your newsletters, and hope someone will leave a tip that exceeds one dollar. In any case, this is an alternative, so I wanted to include it even if you probably won't make a lot of money with it.

